Global Film Promotion Campaign

Client: LumaVision Films (Feature Film)
Role: Social Media Manager & Content Strategist
Platform: Instagram | Facebook
Objective: Revive inactive social media accounts and build buzz around the release of a new Punjabi feature film targeting a global audience (US, Canada, Europe, Asia).

Strategy

• Content Audit & Refresh: Analyzed existing pages and refined the visual identity to match the film’s tone and theme.

• Engagement Hooks: Created BTS content, countdown stories, and quote reels to connect emotionally with fans.

• Hashtag Research: Targeted niche and regional hashtags to reach the diaspora organically.

• Global Time-Zone Posting: Scheduled posts for peak hours across different target countries.

Results (2 Weeks)

• ✅ 45,000+ profile visits

• ✅ 30% increase in story views

• ✅ Reel engagement up by 5x

• ✅ Grew account followers organically by 1.5K+

• ✅ Revived page from inactive to fully active with consistent engagement